Hatmaking

The Optimo difference
Craftsmanship

Good craft is seamless and invisible. It shows no evidence. It is refined, uniform and balanced. The skilled craftsman learns to distinguish between the very finest materials to work with. As the quality of the craftsman’s work improves over the years, so does the object he or she is creating.

Craftsmanship

Good craft is seamless and invisible. It shows no evidence. It is refined, uniform and balanced. The skilled craftsman learns to distinguish between the very finest materials to work with. As the quality of the craftsman’s work improves over the years, so does the object he or she is creating.

Optimo workshop

The Optimo workshop is a like a working museum of the finest and rarest hatmaking tools and machinery, collected from around the world since our founding.

Optimo workshop

The Optimo workshop is a like a working museum of the finest and rarest hatmaking tools and machinery, collected from around the world since our founding.

Hats born in the rainforest

Panama hats are not made in Panama, and the finest are born in the rainforest of Ecuador. Technically they are not made from straw but rather from the …

The Mundo – a travel hat

The Mundo was designed to be a supremely comfortable, easy to wear, year-round travel hat. Known as a “roller” it can transform into a number of shapes, depending on the wearer’s mood and style. It is Optimo’s most unconstructed style, in a soft, dense and lightweight felt. It can easily be packed away for travel in its tiny box.

The Mundo – a travel hat

The Mundo was designed to be a supremely comfortable, easy to wear, year-round travel hat. Known as a “roller” it can transform into a number of shapes, depending on the wearer’s mood and style. It is Optimo’s most unconstructed style, in a soft, dense and lightweight felt. It can easily be packed away for travel in its tiny box.

How to care for your hat

Some personal belongings require intense regular maintenance. Optimo hats do not. A few simple pieces of advice will help maintain the structural integrity of your optimo and keep it looking good until returned to us for deep cleaning and restoration.

How to care for your hat

Some personal belongings require intense regular maintenance. Optimo hats do not. A few simple pieces of advice will help maintain the structural integrity of your optimo and keep it looking good until returned to us for deep cleaning and restoration.