Hat Care

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HOW TO CARE FOR YOU HAT

Some personal belongings require intense regular maintenance. Hats do not. A few simple pieces of advice will help maintain the structural integrity of the hat — and keep it looking good until daily use requires it to be returned to Optimo for deep cleaning and restoration. An occasional brushing to remove dust and dirt will help your hat look the best.

HOW TO CARE FOR YOU HAT

Some personal belongings require intense regular maintenance. Hats do not. A few simple pieces of advice will help maintain the structural integrity of the hat — and keep it looking good until daily use requires it to be returned to Optimo for deep cleaning and restoration. An occasional brushing to remove dust and dirt will help your hat look the best.

The elements

High-quality felt hats will handle rain and snow without problems, but it’s important that they are allowed time to dry naturally. Once indoors, gently shake or brush off any snow or rain, unsnap the brim and let it air dry naturally. Straws are meant to provide shelter from sun — and rain generally will not damage a fine straw. However, try to keep your straw away from heavy rain, as excessive moisture can disturb its shape and require restoration.

The elements

High-quality felt hats will handle rain and snow without problems, but it’s important that they are allowed time to dry naturally. Once indoors, gently shake or brush off any snow or rain, unsnap the brim and let it air dry naturally. Straws are meant to provide shelter from sun — and rain generally will not damage a fine straw. However, try to keep your straw away from heavy rain, as excessive moisture can disturb its shape and require restoration.

Hat Restoration

Like any garment, your hat should be cleaned on a regular basis. How often it should be cleaned depends on the individual: How frequently is it worn? Is it one of several hats worn in rotation? In what environment and climate is it worn, etc.?

Besides basic hygiene, restoration helps preserve and reestablish a hat’s structure and general appearance. How thoroughly this task should be approached is a question of individual preference; should all traces of use be erased to make it look brand new — or should the hat be sanitized while leaving patina as marks of honor?